Mission Statement

 Mission statement 

The Mission Statement of the Washington Window Warriors is to build community not customers, we focus on quality over quantity,  and we want our community to build community. 

The first point of the mission statement means that we do not just want customers because customers come and go. We want to build a community of clients because friends sand communities support each other. A customer will always look for the next best guy to come and wash their windows but a community has loyalty and loyalty means returning customers. Returning customers means we need to spend less time and money on advertising and acquiring leads. The way we build community rather than customers is by developing personal relationships with our clients while on the job. Most clients will hang around while we wash windows which gives us to opportunity to get to know them. When we come back the next clean we bring up past points of conversation which shows our customers that we are developing personal relationships with them. 

The idea of quality over quantity is very important because if we want our clients to come back to us we need to have done a quality job. When we do quality work our clients will recommend our brand as a trusted company to work with and spreads a positive message for our company when it comes to word of mouth. 

This brings us to the third point which is community builds community. When we do a good job and the customer us satisfied with the value that they received, then they will share that information with their community as they want their community to share a piece of that value. This helps with word of mouth referrals and works as a form of affiliate marketing. 

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