Sales Funnel and pipeline for Washington Window Warriors

 The sales funnel for the Washington window Warriors looks something like this: 

  • Market How many people pay for window cleaning in your area?

    • Thousands of people

  • Suspects Who pays for window cleaning? 

    • Just about all middle and upper class home owners

  • Prospects 

    • Who doesn't have a window cleaner that they hire every year? People who have an annual window cleaner are much harder to sell to because they are loyal to their current cleaner which infers that their current cleaner has shown loyalty to them as clients. 

    • Reach prospects with the brand. We market the brand as one that is based on quality and community.

  • Interested 

    • If prospects show interest in needing a new window washer or having their windows clean, capitalize on the opportunity and get them to them commit.  

  • Committed 

    • we have set up a date and time with the customer to complete the job

  • Closed

    • We have been paid and completed the job.

    • Follow up

        • We put them on our calendar for the next year or contract with them to do annual cleans at a discounted rate. 

  • Pipelines 

    • How do we keep a study flow of business?

      • The busiest quarters will be Q2 and Q3 for window cleaning

      •  Q1 and Q4 are primarily gutter cleaning but they will bring in far less revenue than Q2 and Q3 

      • In order to compensate for decreased revenue in the fall and winter we will have to exapnd our business to include Christmas light installation and roof cleaning when we get to the point where we have full time employees.

    • A large portion of our customers will be a recurring customer base that we expand upon each year through word of mouth, door hangers, SEO marketing, and affiliate marketing tactics
    • The affiliate marketing tactics will be based on incentivizing recurring customers to recommend their community to use our business in return for a discount or giving them referral codes to share and if a new customer uses that referral code then they get a discount on their first clean.






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